In addition to my photography, you can request my services for people research & brand strategy.
With a clear interest & experience in youth cultures, I have a natural curiosity to understand people, their drives and motivations.
Uncovering these unspoken truths and connecting the unexpected. In order to make a clear and creative strategy that serve these truths in a relevant and distinct manner.
In the last years this has been my main profession and I have had the honour to work for some of the world’s most respected brands,
including Nike, Converse, Jordan, adidas, Onitsuka Tiger, O’Neill, Carhartt Workwear, Huawei, Sonos and more.
My work has covered the following tasks:
- Account and Project lead
- Develop & design distinct and relevant research methodologies
- Lead consumer recruitment
- Lead and conduct qualitative (ethnographic) research (moderation deep dives/face to face/focus groups etc)
- Distill actionable & inspiring consumer insights derived from all data
- Create business strategies (brand & creative) to reach goals & create new ones
- Create creative concepts based on strategies
- Design and write reports, decks & presentations
- Copy write to capture the essence & spirit of the consumers
- Co-facilitate workshops with consumers, experts & clients
- Lead creative teams in terms of creating unique deliverables, including consumer films
- Photography of research projects (being used in client decks, presentations and more)
Besides photography, I love creating and producing ‘consumer’ films.
Have a look here to see the films I’ve worked on :)